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  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • Seven Typography Design Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year.

  • The Biggest Frustrations of Content Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • How to Build a Content Marketing Funnel That Will Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • The Top Barriers to Creating Great B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.

  • The Top 20 Content Marketing Hashtags, Topics, and Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • Seven Ways to Show Up Human in Your PR and Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

  • How to Effectively Outsource Product Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.

  • Five Ways to Win a Faithful Audience With Your B2B Blog

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.

  • Create Optimal Digital Experiences With Data & Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.

  • So You've Got Your Topic, Now Here's How You Create Content That Can Rank

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks.

  • What Does a Copywriter Do? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.

  • 10 Must-Haves for Your Content Marketing Guidelines

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • The State of Healthcare Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • Why B2B Apps Need App Store Optimization Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • Are Host-Read Podcast Ads More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • Content + Data: The Pillars of a Successful Demand Gen Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

  • Thought Leadership + SEO: Magnify Marketing Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.

  • Eight Emerging Design Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?