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  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • How Not to Give a Great Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • 20 Content Stats Modern Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.

  • Technology Content Marketers' Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.

  • Why Timestamping Your Online Content Is So Important

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.

  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • Content Marketing and Thought Leadership: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • Web Design Stats and Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?

  • Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.

  • Content Marketing: The New Name for a Well-Established Discipline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works.

  • 2021 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future.

  • How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.

  • Five Tips for a More Personalized B2B Content Strategy in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    2020 changed everyone, including B2B buyers, and your content strategy must change with them—which means better personalization. But it doesn't mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy.

  • Five Steps to Winning Back Lost Customers by Using Targeted Content

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.

  • The Content Habits and Preferences of Engineers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.

  • Your New Content Marketing Engine: Podcasting

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.