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  • Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.

  • The Podcast Boom: Audience and Content Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.

  • How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.

  • The Content Preferences of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

  • A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.

  • How Different Business Teams Distribute Video Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

  • How to Use Interactive Ad Campaigns to Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.

  • The Video Content B2B Buyers Find Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.

  • How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.

  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • Effective Content Writing in 15 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • What Is Curated Content? Eight Things to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.

  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • How to Align Content to the Buyer's Journey for Increased Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

  • Building Positive Customer Experiences With Content Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.

  • How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Are you creating content based on what you think your audience is interested in? Or is your content calendar guided by their actual questions, concerns, wants, and needs? Discover how to make content that speaks to your customers in a big way to close bigger deals in less time.

  • Podcasting for B2B Marketing Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Six Killer Mistakes That Ruin Your Demand Generation Results

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • Four Ways to Give Your Podcast a Creative Boost [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.

  • What Engineers Want From Vendor Marketers and Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.