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  • The 2025 State of AI in B2B Video Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.

  • Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • What SMBs Want From Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

  • When Is It OK to Use Emojis at Work? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

  • Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

  • The Influencer Content Tactics Americans Dislike Most [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

  • The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

  • What Is Ghostwriting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

  • How to Maximize Engagement on TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the key factors that influence content discovery and amplification on TikTok.

  • Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

  • 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • The Impact of Generative AI on Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • 10 Basic Elements of Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

  • What Motivates B2B Buyers to Share Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.