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  • No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.

  • One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • Lead Magnets [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald for Lead Magnets: the first in our Working Webinar Summer Series. You'll create your own lead magnet strategy (workbook included) so you can attract your ideal customers.

  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • A 17-Step Process for Creating High-Performing Articles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.

  • Why Do B2B Marketers Need an Agile CMS?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • Webinar Benchmarks: Promotion and Attendance Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.

  • Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.

  • How Grammar Mistakes Influence People's Perceptions of Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • Is Your Content Working? How to Measure Content Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.

  • How to Lift the Three Drawbridges of Content Success [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

  • The Three New Rules of Content Experience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A stellar content experience for your buyers can be transformative—both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You'll need to know these three new rules of content experience.

  • Marketers' Biggest Struggles With Freelance Content Creators

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword.

  • The Power of Writing Your Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.

  • The State of B2B Content Amplification

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.

  • Five Don'ts for Using Your Podcast in Amplified Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.

  • How Marketers Can Create Better Sales Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.

  • LinkedIn Content Engagement Benchmarks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.