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  • A Quick Guide for Website Image Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?

  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • B2B Websites: What Visitors Value vs. What Marketers Value

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.

  • How to Overcome B2B Content Marketing Challenges During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

  • What Are You Going to Do About Your Outdated B2B Buyer Personas?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Audio Marketing: From Radio to Clubhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • How Not to Give a Great Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • 20 Content Stats Modern Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.

  • Technology Content Marketers' Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.

  • Why Timestamping Your Online Content Is So Important

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.

  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • Content Marketing and Thought Leadership: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • Web Design Stats and Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?