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  • Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

  • Nine Things Every Successful Content Strategist Understands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

  • How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.

  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.

  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.

  • Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.

  • Marketing Career Advice (And How Great CMOs Are Destined to Be the Next CEOs)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you might climb...

  • How to Create Your Hourly Rate for Digital Marketing Services

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.