Career Development: Uncover Your Professional Potential

CONTENT TYPE: Article | TOPIC: Martech

In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

CONTENT TYPE: Article | TOPIC: Career Development

A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.

CONTENT TYPE: Article | TOPIC: Writing

Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

CONTENT TYPE: Article | TOPIC: Career Development

Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.

CONTENT TYPE: Article | TOPIC: Marketing Management

Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

CONTENT TYPE: Article | TOPIC: Career Development

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Strategy

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Career Development

The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach.

CONTENT TYPE: Article | TOPIC: Writing

As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using data is becoming integral to all marketers' jobs.

CONTENT TYPE: Article | TOPIC: Marketing Content

We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.

CONTENT TYPE: Article | TOPIC: Marketing Management

Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.