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  • Discover the Missing Apps in Your Work Life [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take this quiz to see what type of worker you are and which apps you need in your work.

  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.

  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.

  • Five Lessons for All Marketers From the Departure of Coke's CMO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Now Is the Time for Developing Your Personal Brand: 26 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your personal branding efforts.

  • How to Elevate Your Marketing Career From OK to Awesome

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.

  • The Most In-Demand Marketing Skills in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.

  • How to Prevent Marketing Team Burnout and Get Over Overtime

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.

  • Building and Unleashing Your Personal Brand in the Digital Age

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be.

  • Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

  • Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.

  • How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...

  • Five Ways to Build Your Marketing Team's Confidence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try.

  • The Average Age and Tenure of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.

  • The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

  • Six Ways to Generate More (and More Creative) Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

  • The Five Most Important Digital Marketing Skills for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for success in 2017?

  • How to Stay Relevant as a Marketer in a Crazy Martech World

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

  • Four Career Lessons for Would-Be CMOs and CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.