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  • The 2018 Hiring Outlook for Marketing and Advertising Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most marketing and advertising executives in the United States expect their firms to maintain their current staffing levels for creative (non-technical) jobs in the first half of 2018, according to recent research from The Creative Group.

  • The Art and Science of Personal Branding Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first impression.

  • Seeking Inspiration: Four Steps to Being Creative on a Deadline

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?

  • Boost Your Productivity at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Ready to get more done at work? Check out this infographic with tips on how to be more productive.

  • 15 Ways to Manage Your Time Wisely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that.

  • 11 Tips for How to Be a LinkedIn Power User [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out.

  • 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2018, according to recent research from The Creative Group.

  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.

  • How a Blog Can Help You Build a Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.

  • The Top Hopes and Fears of Would-Be Small Business Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.

  • LinkedIn Data: The 10 Highest-Paying Jobs and Fields of Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, according to recent research from LinkedIn.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • The One Thing That Can Make You More Productive at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it.

  • How to Set Up Your Workspace for Maximum Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity.

  • Theory vs. Practice: A New Approach to Marketing Education and Training

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches.

  • The 15 Best Cities for Finding a Digital Marketing Job in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro.

  • Five Faces of the Gig Economy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types of gig workers today. Which one is right for your business? Or which one are you?

  • How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.