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  • What Social Media Marketers Spend Their Time Doing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • 'Should I Be a Fractional CMO?'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?

  • Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes.

  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

  • The Most Important Skills for B2B Marketing Agency Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

  • Six Marketing Jobs You Might Not Know About [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander.

  • Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.

  • AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

  • How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

  • Salary Trends for US Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

  • Which Hogwarts House Do Marketers Belong To? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

  • How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.

  • Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives.

  • 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

  • Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!

  • Are MBAs Prepared for Emerging Technologies? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.

  • Why Employees Are Hesitant to Ask for a Raise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.