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  • A Crash Course: Start an Online Business in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

  • Take 10: Get a Seat at the CEO's Table

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table.

  • Take 10: How to Optimize Your LinkedIn Profile With Keywords

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.

  • Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    "Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.

  • A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.

  • Five Ways Marketers (CMOs, Too) Can Master Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using data is becoming integral to all marketers' jobs.

  • How to Create the Right Presentation for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.

  • Marketing Project Musts: Stay Organized With These Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.

  • Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

  • Nine Things Every Successful Content Strategist Understands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

  • How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.

  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.

  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.

  • Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.

  • Marketing Career Advice (And How Great CMOs Are Destined to Be the Next CEOs)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you might climb...

  • How to Create Your Hourly Rate for Digital Marketing Services

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.