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  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

  • The Data-Driven CMO: From Brand Builder to Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

  • The Current and Future Trends Shaping B2B Marketing

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

  • Work Trends for 2024: Talent Shortages and AI Upskilling

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

  • From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

  • How the B2B CMO Role Is Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • 11 Best-Practices for Onboarding Sales Staff [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • LinkedIn Data: The Most In-Demand Marketing Skills in 2024

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    CONTENT TYPE: Chart | TOPIC: Career Development

    Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

  • Enterprise CMO Tenure and Hiring Trends

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • The Gender Pay Gap for Marketing and Sales Freelancers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers.

  • US Companies That Recruit Most From Employee Referrals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the 20 companies in the United States with the highest share of job offers made to candidates who received employee referrals.

  • Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each.

  • The Top Challenges Freelancers Face With Clients

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    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

  • What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

  • The 10 Best Paying Digital Marketing Side Hustles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr.

  • What Social Media Marketers Spend Their Time Doing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • 'Should I Be a Fractional CMO?'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?