Branding Resources for Impressive Brand Development

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

CONTENT TYPE: Article | TOPIC: Marketing Management

Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy.

CONTENT TYPE: Article | TOPIC: Branding

Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and sank to the bottom).

CONTENT TYPE: Article | TOPIC: Branding

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain "why buy me." To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, it makes sense to go back to the brand drawing board to answer the question, "Just what is brand positioning, anyway?"

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.