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  • What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.

  • The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...

  • When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

  • You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.

  • Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

  • Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation.

  • When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

  • As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

  • A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping?

  • The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same.

  • Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

  • Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

  • Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands.

  • AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.

  • As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?

  • Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.

  • Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

  • Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.