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  • Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?

  • What Leads to Bad Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Local Reviews: Which Platforms Do Consumers Post on Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.

  • Top 10 Typography Trends of 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • Which Fortune 500 Brands Excel at Marketing to Potential Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?

  • Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market.

  • Do Consumers Want Businesses to Take Political and Social Stands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social.

  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic.

  • Typography: Terminology You Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms.

  • Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand.

  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • The Most Popular Colors in Business and What They Say About a Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries.

  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • How to Choose a Font for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.

  • 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.

  • The 10 Brands US Consumers Feel Most Intimately Connected With

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.