FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.

  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.

  • Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.

  • Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.

  • Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.

  • Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.

  • Five Ways to Make Your Brand More Powerful

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little.

  • Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • Empower Your Employees to Be Brand Advocates

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to find outgoing, enthusiastic brand advocates within your existing employee base. You'll leave armed with data proving the worth of employee advocacy and the steps to build your own program.

  • The 10 Most Memorable Brand Logos

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.

  • 35 Ways to Grow Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

  • Take 10: How to Successfully Describe Your Services

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.

  • Take 10: How to Name Your Brand

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.

  • Words That Stick: How to Make Your Brand Googleable

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, we'll explain why you need simple clarity, how to achieve it, and most importantly, how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority.