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  • Want to Build a Strong Brand? Get Messaging Right. Here's How...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.

  • Brand Admiration and the Value of Respect: How to Build a Revered Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?

  • Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.

  • Brand Admiration and the Power of Love: Build a Brand That People Adore

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time.

  • Take 10: How to Build a Scrappy Brand Blueprint

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Branding

    In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels.

  • Five Ways CPG Marketing Can Keep Pace With Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.

  • How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

  • Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.

  • Five To-Do's for a Rebrand That Rocks

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success.

  • How to Elicit and Use Employee Stories in Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

  • How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.

  • How a Simple Story Can Help You Win Your Prospect's Trust

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?

  • Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."

  • Five Effective Ways to Build a Strong Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.

  • Brand Personification: The Ultimate Way to Get to Know Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.

  • Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.

  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.

  • Create Meaningful Experiences for Your Brand

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.

  • Create Meaningful Experiences for Your Brand

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.

  • Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.