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  • The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

  • The PPC Power Players: Ad Platforms Making a Big Impact

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • Tips for Setting Up Your First TikTok Ad Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?

  • Out-of-Home Advertising for B2B Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?

  • Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.

  • YouTube's Rebound: Ad Revenue Forecasts for 2023-24

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Five Google Display Network Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.

  • Solutions to Ignite Your E-Commerce Digital Presence & Profit

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.

  • Optimize Your Marketing Spend With First-Party Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Third-party cookies will soon go extinct. Discover how to instead harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. Sponsored by Drift.

  • Search Advertising Spend Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

  • Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.

  • How to Recognize When It's Time to Expand Into New Digital Marketing Channels

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

  • Is Digital Advertising Really More Effective Than Traditional Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.