Advertising and Promotions Resources

CONTENT TYPE: Article | TOPIC: SEO

In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results.

CONTENT TYPE: Article | TOPIC: SEO

With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.

CONTENT TYPE: Article | TOPIC: SEO

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

CONTENT TYPE: Article | TOPIC: SEO

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.

CONTENT TYPE: Article | TOPIC: Customer Experience

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

CONTENT TYPE: Article | TOPIC: SEO

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Websites

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.