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  • What Do Publishers Really Want From Ad Platforms?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges.

  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • Traditional vs. Programmatic Media Buying [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying.

  • Global Advertising Forecast for 2017 by Ad Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.

  • Facebook Advertising Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.

  • A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?

  • Which TV Channels Are Consumers Willing to Pay For?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which TV channels would consumers most want to include in an à la carte television package if they could build their own?

  • Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.

  • Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc.

  • The 10 Super Bowl Ads That Stood Out Most With Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText.

  • The Complete Guide to Facebook Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.

  • Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • The Best Times and Approaches for Pitching Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

  • Fixing Native Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.

  • The 10 Biggest E-Commerce Shopping Days of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.