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  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • How Digital Ad Frequency Impacts Awareness and Purchase Intent

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.

  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.

  • Programmatic Display Advertising: Why CMOs Are Fed Up

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?

  • Online vs. In-Store: How Consumers Prefer to Shop

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • YouTube Advertising Benchmarks by Age, Device, and Industry

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social.

  • The Remarkable Reach of Traditional Radio

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

  • Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.

  • The Most Effective Paid Channels for Distributing Content

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • How Much Digital Ad Spend Is Lost to Fraudulent Bots?

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • The Main Reasons Consumers Dislike (and Like) Online Ads

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

  • Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.

  • The Media and Internet Habits of Moms in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital.

  • Google Paid Search Trends: 1Q17

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.