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  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • Unanswered Calls: The Plague of Paid Search ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.

  • The Inner Workings of Advertising on Amazon [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.

  • Five Myths About PPC... Busted! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.

  • Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.

  • How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.

  • Google AdWords Benchmarks by Industry [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?

  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • The Share of Digital Display Ads Bought Programmatically

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

  • Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.