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  • Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.

  • Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business.

  • The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

  • SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.

  • Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.

  • Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic.

  • The State of Podcasting: Audience, Content, and Advertising Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.

  • The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).

  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.

  • Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.

  • Amazon for Brands: Top 5 Problems and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.

  • The Most (And Least) Effective PPC Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.

  • Five Tips on How to Use Influencer Content in Paid Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • The Google Display Network: Stats and Insights for Advertisers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?

  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • The Paid Social Platforms Marketers Plan to Invest In

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.

  • Back-to-School 2019 Spend Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF).