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  • Six Key Questions to Ask Your Retargeting Provider [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads.

  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.

  • The Top Super Bowl Ads According to Biometric Tracking

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos.

  • Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA).

  • What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here.

  • How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association.

  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • The State of B2B Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

  • The Advertising Media That Consumers Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Global Ad Spend Forecast for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.

  • What Entices Holiday Shoppers Into Physical Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • Black Friday Trends Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more Black Friday stats and facts in this infographic.

  • Six Helpful Tips for Holiday Search Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Gender Stereotyping in Digital Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes.

  • Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect.

  • Direct Marketing Fundamentals: How to Increase Response (an Interview)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.