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  • Voice-of-the-Customer Data: The Key to Human-Centered CX

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

  • Five B2B Video Marketing Tips to Boost Sales in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.

  • How to Use Video in Your Account-Based Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.

  • Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.

  • Why We're Doing ABM Completely Backward—And How to Fix It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article.

  • Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know.

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • Account-Based Marketing: A Key B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

  • For Outstanding Buyer Experiences, Think Big but Start Small

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

  • How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to do the important work of operationalizing your ABM program—and actually reap the benefits of ABM. Sponsored by Drift.

  • Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    There is no one-size-fits-all solution for ABM: The right strategy and technology depend on the size and nature of your organization. But a bigger enterprise means a more complex system, and that can lead to serious mistakes. Learn how to avoid them.

  • How the Pandemic Has Affected Account-Based Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent research from ITSMA and the ABM Leadership Alliance.

  • 7 Tips to Set Up Your B2B Sales Team for Success

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If your marketing team is like most, it spends a lot of time and energy cultivating qualified leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Now's the time to expand Marketing's efforts to help Sales sell better—and more. Sponsored by Seismic.

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate.

  • How Measurement Proves & Improves Your ABM's Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.

  • A Demand Gen Road Map for Today: Doubleheader Event

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.

  • Measurement Matters: How to Get More From Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.

  • Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.