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  • Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy.

  • Fake News Means Fact-Checking Must Be Part of Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process.

  • Why Brands Use Social Media Listening Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.

  • The Top Sales Challenges of 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace.

  • What Do Publishers Really Want From Ad Platforms?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges.

  • The Biggest Mistakes Small Businesses Make With Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.

  • How to Elevate Your Marketing Career From OK to Awesome

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.

  • How Small Marketing Teams Can Achieve Big Content Wins

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.

  • The Most In-Demand Marketing Skills in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.

  • Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry Maguire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.

  • How to Prevent Marketing Team Burnout and Get Over Overtime

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.

  • The Share of Smartphone Visits to Websites in Seven Major Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

  • Which Digital Marketing Channels Are Small Businesses Investing In?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.

  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.

  • How to Multitask Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker.

  • Why Consumers Complain About Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.

  • Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.