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  • Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal.

  • Three Essential Solutions for Your E-Commerce Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful experiences. Here are three essential tools road-tested by leading retail brands.

  • Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.

  • Six Content Creation Tips for Big Results: The Contrarian Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.

  • Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • How Marketing and Advertising Agencies Are Compensated

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.

  • Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI.

  • Discover the Missing Apps in Your Work Life [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take this quiz to see what type of worker you are and which apps you need in your work.

  • The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler.

  • What Advertisers Look for in Video Content Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.

  • Three Steps to Designing a Customer-Centric Organization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.

  • The Current Economic and Hiring Climate for Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.