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  • Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done.

  • How to Make Your Workplace Healthy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier.

  • Is Amazon a Friend or Foe to Its Merchants?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

  • The Marketer’s Guide to Campaign Measurement

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Measurement & Analytics

    Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.

  • How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.

  • Paid Social Media Budgets: Network Ad Spend Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • Five Best-Practices for Managing Digital Marketing Content and Assets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.

  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?

  • How In-Store Tech Use and Preferences Differ by Gender [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience.

  • How Salespeople Improve Their Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.

  • Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best.

  • What Differentiates High-Performing Marketing Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce.

  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.

  • Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.

  • The Marketing and Advertising Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work.

  • The Most Important Skills for B2B Tech Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.