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  • The Most Common Marketing Organizational Structures

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What are the most used marketing organizational structures? How do these approaches correlate to revenue growth?

  • The Actionable Guide to Building an Effective Content Team (And How to Nurture It)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done.

  • The State of E-Commerce Ad Retargeting [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans.

  • Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen.

  • Four Essential Success Factors for Transforming Marketing Into a Center of Excellence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how to turn your marketing organization into a CoE.

  • 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2018, according to recent research from The Creative Group.

  • Dark Data on Social Media: Insights That Shed Light on Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet.

  • Valuable Employee-Recognition Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts.

  • How to Maximize Social Media Marketing as a B2B Company

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!

  • One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

  • The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront.

  • How Much Do Instagram Ads Cost? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • 17 Tools Your Marketing Cannot Do Without in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

  • Why Consumers Call Out Brands on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social.

  • Three Key Components of Effective Marketing and Content Calendars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.

  • The Merging of Marketing and Human Resources [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers are always looking to shed the best possible light on their brands, but what if your brand were truly a reflection of your company's culture? That's the premise behind today's infographic, which explores the merging of the marketing and HR worlds.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • What B2B Sales Teams Need From Marketing to Win Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.