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  • Five Ways for Marketers to Implement a Customer-Oriented Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-oriented mindset?

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • Your Technical SEO Checklist

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.

  • Six B2B Sales Tools to Help You Finish the Year Strong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six platforms can help B2B sales departments close out the year strong.

  • An Eight-Step Guide to Building Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter.

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • Boost Your Productivity at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Ready to get more done at work? Check out this infographic with tips on how to be more productive.

  • 15 Ways to Manage Your Time Wisely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that.

  • Learn From Google: The Five Traits of Successful Teams at Google

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams.

  • How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all.

  • What Makes Consumers Loyal to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.

  • Gender Stereotyping in Digital Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes.

  • 10 Tips to Organically Market Your Brand on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free.

  • Avoid These Four Marketing Budget-Planning Mistakes This Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make.

  • The Use of Account-Based Marketing Among B2B Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.

  • The Best Way to Improve Online Conversion Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy.

  • Meet the Affluencers: How Some Wealthy Americans Influence Purchasing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos.

  • Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service your customers will come back for.

  • Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.