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  • How to Select the Right Continuing Education Program for Your Marketing Employees

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Should companies allocate precious resources toward professional development and training for their marketing teams? Yes... but you need to ensure training effectiveness. Here's a four-step process for doing exactly that.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Three Tests That Can Save Your Marketing Personalization Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.

  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • The Top Challenges Facing In-House Creative Teams: 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Motivate Your Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager.

  • Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • The Educational Backgrounds of Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali.

  • Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.

  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

    Article

    CONTENT TYPE: Article | TOPIC: None

    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.

  • The First 90 Days: Onboard Sales Reps for Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.

  • Executive Survey: How AI and Automation Will Change Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • A Winning LinkedIn Profile: Three Questions to Ask and Answer

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.

  • Corporate America's Most Broken Internal Processes

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex.