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  • Content Marketing Operations: Five Essentials for Consistent Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.

  • Transform Your Martech Stack to Deliver Empathy at Scale

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As marketers, we have to be able to share relevant content at the right points throughout the customer journey, and we have to do it at scale. The martech we use to do that should serve not just us but also the people with whom we are trying to connect.

  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.

  • Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.

  • Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content.

  • Chatbot Advantages and Challenges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.

  • Five Rules for Growing Customer Loyalty Even as COVID Disrupts Supply Chains

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer consequences for years to come.

  • The Challenges That Product Experience Management (PXM) Can Solve

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—but no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.

  • Add Value and Revenue by Owning Customer Success

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.

  • Coronavirus and Your Marketing Event: A 14-Item Checklist

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?

  • Using AI to Boost Workplace Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.

  • The Top Challenges Facing Creative Teams That Develop Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

  • Before Implementing an Employee Advocacy Program, Do These Three Things

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.

  • RFP Benchmarks: How Much Time and Staff Firms Devote to Proposals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.

  • In-House vs. Agency: The Path to Boosting Your In-House Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control.

  • A Guide to Business Ethics and Social Responsibility [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.

  • Don't Let Your CMS Migration Go South: SEO and Related Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.

  • Do Most Businesses Have an Overarching Audience Data Strategy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and the Interactive Advertising Bureau (IAB).

  • AI in B2B: Let's Not Forget the Intelligence of Humans

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?

  • Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?