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  • What to Expect in Your RFP Process for a DAM Solution

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • The Benefits of LinkedIn for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Objective Product Data: An Underrated Driver of Trust and Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • The 50 Most Searched for HR Questions on Google [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.

  • How the Pandemic Has Changed Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.

  • How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.

  • LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.

  • Five Strategies to Increase Your Social Media Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

  • How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."

  • Five Tips for Choosing the Perfect Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.

  • Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.

  • How to Be a Career-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.

  • How Employee Advocacy Can Improve Your Content Marketing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?

  • The State of Gender Diversity in Marketing Roles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.

  • B2B Marketers' Biggest Lead Gen Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • C-Suite Survey: The Top 5 Marketing Org Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.