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CONTENT TYPE: Article | TOPIC: Demand Generation

Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.

CONTENT TYPE: Article | TOPIC: Martech

Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Management

The world moves fast. If we want to keep up, we need to take a different, more nimble approach—one we call agile marketing. And it brings benefits: greater productivity, more relevant marketing communications and campaigns, increasingly better results, happier employees, and very contented bosses.

CONTENT TYPE: Article | TOPIC: Martech

Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using data is becoming integral to all marketers' jobs.

CONTENT TYPE: Article | TOPIC: Marketing Content

B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.

CONTENT TYPE: Article | TOPIC: Marketing Management

Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it.

CONTENT TYPE: Article | TOPIC: Marketing Management

Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

CONTENT TYPE: Article | TOPIC: Demand Generation

How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

CONTENT TYPE: Article | TOPIC: Writing

A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Management

The dream team. It’s a phenomenon on and off the court. You know you want it. Your company needs it. It’s time to determine who that right person is to kick off your content marketing dream team—your guard, your quarterback, or your forward—and how to build out your roster from there.

CONTENT TYPE: Article | TOPIC: Marketing Management

Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.

CONTENT TYPE: Article | TOPIC: Marketing Management

Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.

CONTENT TYPE: Article | TOPIC: Demand Generation

You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.