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  • Marketing and Advertising Executives' Hiring Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.

  • How the Role of the CMO Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.

  • Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.

  • The Ultimate Local SEO Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.

  • Executives' Marketing Technology Budget Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.

  • What Type of Leader Are You? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everyone has their own built-in approach to leading others. Do you know what yours is?

  • The Yelp Effect: How to Deal With Negative Reviews

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews?

  • How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.

  • Four Ways for SMBs to Successfully Apply Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

  • How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity.

  • Small but Mighty Marketing Tools Your Team Can Use Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

  • The Why and How of a Bloody Good Content Calendar for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most important—why. Enter the content calendar.

  • Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.

  • Five Essential Reputation Management Tools

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.

  • 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.

  • How to Improve Your Presentation Before You Even Open PowerPoint

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint.

  • Engage Customers With Interactive Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

  • Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.