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  • The Cost of Running a Marketing Automation Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.

  • Just-in-Time Marketing: Reach the Right Customer at the Right Time

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.

  • How to Stay Relevant as a Marketer in a Crazy Martech World

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • A Visual History of Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.

  • Email Open Rate Benchmarks for Sales Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.

  • Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?

  • Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic.

  • How Marketers Can Use Technology to Excel at Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.

  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • How to Convert Mobile Browsers to Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that.

  • How Marketers Can Use Snapchat in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

  • Four Career Lessons for Would-Be CMOs and CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • The 2016 Retail Holiday Delivery Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

  • Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.

  • Media, Tech, and Telecom M&A Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.

  • Your 2017 Marketing To-Do List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.