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  • How Marketing and Advertising Agencies Are Compensated

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.

  • Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI.

  • Discover the Missing Apps in Your Work Life [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take this quiz to see what type of worker you are and which apps you need in your work.

  • The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler.

  • What Advertisers Look for in Video Content Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.

  • Three Steps to Designing a Customer-Centric Organization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

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    CONTENT TYPE: Chart | TOPIC: Career Development

    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.

  • The Current Economic and Hiring Climate for Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.

  • The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform marketing.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • What Grade Do Marketers Give Their Personalization Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?

  • Five Lessons for All Marketers From the Departure of Coke's CMO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup.

  • How to Create a Fluid Workflow for Content Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content.

  • Which Flexible Work Options Employers Offer vs. What Employees Actually Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group.