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  • The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform marketing.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • What Grade Do Marketers Give Their Personalization Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?

  • Five Lessons for All Marketers From the Departure of Coke's CMO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup.

  • How to Create a Fluid Workflow for Content Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content.

  • Which Flexible Work Options Employers Offer vs. What Employees Actually Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Google Paid Search Trends: 1Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a CGO focuses on.

  • The Ideal Pre-Roll Ad Lengths for Short-Form Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.

  • B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

  • Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy.

  • Fake News Means Fact-Checking Must Be Part of Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process.

  • Why Brands Use Social Media Listening Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.

  • The Top Sales Challenges of 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace.

  • What Do Publishers Really Want From Ad Platforms?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges.

  • The Biggest Mistakes Small Businesses Make With Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.