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  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work.

  • The Most Important Skills for B2B Tech Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.

  • Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.

  • A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns.

  • 10 Time-Saving Tips and Tricks for Using Excel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list?

  • How Marketers Feel About Salary Transparency [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.

  • How Much Digital Ad Spend Is Lost to Fraudulent Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).

  • Three Strategic Marketing and Sales Mistakes to Avoid in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.

  • Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal.

  • Three Essential Solutions for Your E-Commerce Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful experiences. Here are three essential tools road-tested by leading retail brands.

  • Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.

  • Six Content Creation Tips for Big Results: The Contrarian Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.

  • Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.