FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • An Earful of Advice for the Podcasting Beginner

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

  • Four Ways Marketers Can Take Risks Without Being Risky

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.

  • The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States.

  • Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program.

  • Five Faces of the Gig Economy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types of gig workers today. Which one is right for your business? Or which one are you?

  • How Augmented Reality and Virtual Reality Are Changing Things for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.

  • Winter Is Coming: What Retailers Can Do to Prepare for the Holidays

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner.

  • Three Keys to Best-in-Class Marketing Budgets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.

  • How to Get a Grip on Your Inbox [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    You should control your inbox—not the other way around. This infographic presents tips for getting your emails under control—to make you better focused and more productive.

  • The Martech Purchase Process: How Buyers Evaluate Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM.

  • Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done.

  • How to Make Your Workplace Healthy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier.

  • Is Amazon a Friend or Foe to Its Merchants?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

  • The Marketer’s Guide to Campaign Measurement

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Measurement & Analytics

    Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.

  • How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.

  • Paid Social Media Budgets: Network Ad Spend Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • Five Best-Practices for Managing Digital Marketing Content and Assets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.

  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?

  • How In-Store Tech Use and Preferences Differ by Gender [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience.