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  • One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

  • The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront.

  • How Much Do Instagram Ads Cost? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • 17 Tools Your Marketing Cannot Do Without in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

  • Why Consumers Call Out Brands on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social.

  • Three Key Components of Effective Marketing and Content Calendars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.

  • The Merging of Marketing and Human Resources [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers are always looking to shed the best possible light on their brands, but what if your brand were truly a reflection of your company's culture? That's the premise behind today's infographic, which explores the merging of the marketing and HR worlds.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • What B2B Sales Teams Need From Marketing to Win Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.

  • The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary.

  • How to Streamline Your Creative Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success.

  • The Qualities of an Effective CMO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey.

  • The Top Hopes and Fears of Would-Be Small Business Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.

  • LinkedIn Data: The 10 Highest-Paying Jobs and Fields of Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, according to recent research from LinkedIn.

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • The State of B2B Marketing Automation in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.