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  • The Six Biggest Challenges Facing Social Media Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.

  • Purchasing Buyer-Intent Data: A Marketer's Primer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition.

  • How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner?

  • Nine Ways to Focus a Wandering Mind [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    We've all been there: You're in a meeting but haven't heard a thing. Your mind is somewhere else entirely. Next time, try some of these tips to stay alert, focused, and productive.

  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • How to Select the Right Continuing Education Program for Your Marketing Employees

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Should companies allocate precious resources toward professional development and training for their marketing teams? Yes... but you need to ensure training effectiveness. Here's a four-step process for doing exactly that.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Three Tests That Can Save Your Marketing Personalization Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.

  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • The Top Challenges Facing In-House Creative Teams: 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Motivate Your Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager.

  • Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • The Educational Backgrounds of Digital Marketers

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    CONTENT TYPE: Chart | TOPIC: Career Development

    Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali.

  • Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.

  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

    Article

    CONTENT TYPE: Article | TOPIC: None

    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.