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  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • The Educational Backgrounds of Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali.

  • Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.

  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

    Article

    CONTENT TYPE: Article | TOPIC: None

    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.

  • The First 90 Days: Onboard Sales Reps for Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.

  • Executive Survey: How AI and Automation Will Change Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • A Winning LinkedIn Profile: Three Questions to Ask and Answer

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.

  • Corporate America's Most Broken Internal Processes

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex.

  • Six Key Questions to Ask Your Retargeting Provider [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads.

  • The State of PR Jobs: Hiring and Salary Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.

  • How to Stay Motivated When You're Working From Home [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track.

  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.

  • The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.

  • Cyber Security for Marketers: Four Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?

  • Marketing Automation 101: Start Learning With Content, Experts, and Training

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard.

  • The State of Chatbots in 2018: Top Benefits and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.

  • Does This Really Need a Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings and see what you get done with all that extra time.