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  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • The 2019 Hiring Outlook for Marketing and Advertising Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.

  • Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.

  • 10 Ways to Build Trust With Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.

  • How Customer Service Preferences Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • How Quickly Should Brands Respond to Consumers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • SEO Professionals: Why You Should Guarantee SEO Results

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out.

  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

  • The Three Areas of Marketing That AI Will Reinvent First

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • 2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • Five Buzzworthy SEO Trends for 2019

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year.

  • How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.

  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.

  • Seven Steps to Getting a Bigger Demand Gen Budget

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.

  • 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.

  • Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'

  • How to Use Your Marketing Analytics Smartly

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • Never Miss a Step in Your Social Media Marketing Schedule [Checklist]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.