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  • What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.

  • Is Workplace Competition Good for Marketers? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group.

  • Top 10 Loyalty Reward Program Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on research, data, and experience, actually do produce results.

  • Why the MQL Is Broken, and What to Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that.

  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

  • Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.

  • How Important Are Online Reviews for Local Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal.

  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

  • Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.

  • What Workers Want Most From Employers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently.

  • Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.

  • How Voice Search Can Drive Phone Calls to Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

  • 2019 Marketer Happiness Report

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Career Development

    Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

  • Five Marketing Tips Worth Stealing From Small-Company Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from?

  • Seven Tips on Fighting Distractions and Being Intentional at Work

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    For us busy marketers, interruptions are productivity killers: 1 in 3 marketers say they are rarely or never able to focus; 1 in 3 also say they frequently find it difficult to complete tasks because of interruptions. How can we all find a little more focus in our work lives? Here are seven helpful tips and ideas.

  • Do US Consumers Want GDPR-Like Data Protection Rights?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS.

  • 28 of the Best Productivity Hacks for 2019 (And Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with.

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.