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  • Seven Ways to Boost Your ABM Success: Advice From Seven Experts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    There's a reason account-based marketing is exploding in popularity among B2B marketers. It's because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts.

  • The Top Characteristics of Successful SMB Leaders

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Five Steps to Going Agile and Producing Better Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.

  • Agency Pricing Trends for Paid Search Services

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • Game of Time: How to Slay Productivity-Killing Dragons [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons?

  • Site Speed Is Key for SEO in 2019 (and Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out.

  • How to Align Sales and Content Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.

  • Customer Satisfaction 101: A Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    This infographic guide outlines the impact customer satisfaction has on a business, key drivers of customer satisfaction, three metrics of customer satisfaction, and four principles for improving customer satisfaction. Worth your time to take a look!

  • Event Intelligence: What It Is, Why You Need It, and How to Get There

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    "Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.

  • The Most Effective Marketing Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.

  • Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem.

  • Six Tips for Getting the Most Out of Your Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

  • Why You Need to Boost Your Website's Page-Load Speed [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear why you need to boost website page-load speeds.

  • The Most In-Demand Content Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?

  • Innovative Business Models for Digital Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?

  • Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.

  • Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.