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  • How Long Does It Take to Produce a Marketing Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • How to Leverage Sales Teams for PR and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.

  • How Much Work Actually Gets Done at Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.

  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • The New 4Ps of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • How Productive Are Remote Workers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent research from Wundamail.

  • Politics, Social Media, and Work: How Attitudes Vary Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch.

  • How to Create the Right Amount of the Right Type of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know.

  • The Perfect Pitch Is Possible With Presentation Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done... But there's a way to develop engaging presentation assets that can be used over and over again.

  • Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.

  • Creating Content? Make Sure You Have These Four Team Members

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

  • How to Choose a CRM That Employees Will Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    More and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?

  • Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • Trust and Privacy: Reaching Today's Connected Customers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Why Delivering Live Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live chat support to customers can make all the difference.

  • A Guaranteed Win Comes Only Once in a While, Here's One You Must Prioritize: B2B Self-Service

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.