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  • Outsourcing Content Marketing? Here's How to Make That Partnership Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that.

  • Turn Training Into Fun and Games (Literally): Level Ex CEO Sam Glassenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.

  • How B2B Leaders Can Improve Lead Generation in Their Organizations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.

  • The Most Essential Skills for Aspiring Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.

  • CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.

  • How to Find Remote Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.

  • Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?

  • Close the Marketing and Sales Gap, and You'll Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.

  • COVID-19's Impact on Digital Agencies' Revenue and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers.

  • Outsourcing Digital Marketing: Your Questions Answered [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...

  • Strong Evidence That the Remote Workplace Is Here to Stay

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It didn't take more than a few months in COVID-19 lockdown for a good number of workers to realize they could adequately perform their jobs without having to set foot in their office ever again. Do you have a strategy for workspace options once it's time to reopen?

  • The Biggest Challenges to Aligning B2B Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.

  • Align Marketing and Sales to Simplify B2B Buying

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.

  • The 10 Traits B2B Buyers and Managers Value Most in Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn.

  • How to Upgrade Your Sales Teams for Remote Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.

  • How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.

  • The Work Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.

  • Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Let's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.

  • How to Attract Buyers in the Modern Business-to-Business Market

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.

  • Trusting Remote Workers: The New Normal [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.