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  • Three Steps to Better Marketing and Sales Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.

  • 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group.

  • Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.

  • Event-Industry Professionals' Views on In-Person Events Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.

  • B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.

  • How to Ask Great Questions at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.

  • What Workers Want From Their Employers Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.

  • Four Marketing Approaches That Differentiate Successful B2B Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.

  • Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions.

  • Economic Uncertainty Is Resurrecting the CMO Role

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.

  • Your B2B Marketing Career: The Parable of Melanie the Mindful Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be.

  • To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • Survey of Enterprise CMOs: COVID-19's Impact on Budgets and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate to return to business as usual in the next 18-24 months, according to recent research from Gartner.

  • The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing

    The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.

  • How Marketers Can Protect Their Online Ad Dollars From Fraud

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted.

  • Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

  • B2B Buyers' Top Challenges With Their Current Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.

  • Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.

  • Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.