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  • How Common Is Digital Marketing Fraud?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.

  • 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.

  • Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.

  • How to Achieve Business Agility: These Four Shifts in Mindset Are a Must

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts.

  • 126 Successful Businesses Started in Tough Economic Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.

  • Five Steps to Becoming a More Customer-Centric Company

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.

  • Creating More-Inclusive Workplaces: Four Key Factors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research from McKinsey & Company.

  • Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

  • How CRM Failings Are Costing Sales Teams Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • Why Companies Shouldn't 'Breadcrumb' Job Candidates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.

  • RFP Benchmarks: Time, Staffing, and Win-Rate Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.

  • Nine Ways to Create Sponsorship Packages for Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas.

  • Five Real-World Tips for Better Data Quality and Marketing Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A unified data strategy is incredibly important for companies seeking to improve their marketing efficiency, data quality, and customer journey. Here are five insights and recommended actions than can help.

  • Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.

  • The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.

  • Why Marketing Automation Tools Are Essential to Businesses

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Automation is a huge advantage in B2B marketing, especially if you're conducting multiple campaigns across channels. But an automation tool can do more than send out automatic emails—it can transform the way your business operates. See how in this article.

  • Do B2B Marketing and Sales Teams Cooperate Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper.

  • Is the Marketing Database Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.