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  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • The Top Time-Wasters That Take Sales Reps Away From Selling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research from Dooly.

  • Marketing Agencies vs. In-House Staff: Will Workloads Shift?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.

  • Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how.

  • The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

  • Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • 3 Steps to Help Move Your DEI Goals Forward

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.

  • Get the Science of Marketing Right to Be Free to Do the Art

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • Marketers' Top SEO Priorities in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • Three Costly Customer Experience Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.

  • 10 Essential Skills for Salespeople [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales.

  • The Traits of B2B Firms With Exceptional Marketing and Sales Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

  • 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.

  • 2022 Marketing Predictions for an Increasingly Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.

  • The State of Creative Operations in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.